Category Archives: Mobile & Apps
Mobile Websites The Need of the Hour
As mobile devices become sophisticated, they are increasingly used to carry out tasks we once used to do on laptops or desktops. One such task is searching online and online shopping for products and services. A survey shows that mobile marketing has spurred mobile users to go online. In response to a mobile advertisement, about 71% go online and search while 53% may make an online purchase after the search. In any case 90% of mobile searches lead to further action. Mobile local searches on Google number 4 billion and 61% result in purchases. 55% buyers have used their mobile device for this purpose. Given this statistic, mobile websites are the need of the hour for businesses to prosper. Americans frequently move and the mobile is their constant companion. Google statistics show that 50% of American residents owned a smartphone and 89% of smartphone owners used them throughout the day for surfing and other purposes.
Do You Have a Mobile Website?
Trends show that a mobile website is indispensable since most people use mobile devices at all hours of the day and at all places, not just for chatting but also for offline research and to stay current. Businesses therefore need to have websites that are consistent on the desktop and mobile platforms to provide a smooth user experience and derive results from this hugely promising avenue.
For developers Google’s GoMo is invaluable since it provides tools and helps developers develop mobile business websites as well as keep current with latest mobile trends and Google’s mobile best practices credo that includes accessibility, indexation and incorporation of Google’s AdWords and AdSense in marketing.
Expectations of Users
A compuware survey shows that consumers expect mobile performance, especially while browsing, to be similar to a desktop experience and are negatively influenced by slow loading mobile sites running away to better mobile sites and recommending these to others. The users also expect the same in jobs blogs or any other online publishing platform.
Google’s Mobile Movement surveys show that 95% of smartphone users search for local information and 61% of them follow it up with a call while 59% take the trouble to visit the location. About 90% of these users who carry out a search act within 24 hours of initiating it. This should make retailers sit up and take action to draw in smartphone users to their locations.
Apps or Websites
According to Adobe Mobile Experience Study on what users want from media, finance, travel and shopping, rather than use specific apps, mobile users prefer mobile websites in the ratio of 4:1. when it comes to purchasing the ratio is 3:2 and 4:1 when searching mobile sites for product reviews.
This makes it all the more imperative for businesses, even local retailers, to have a mobile website and make it a great one for users, comparable to desktop surfing. At the same time they need to coordinate marketing efforts to retain existing customers and attract new ones by leveraging the mobile advantage. Mavis Technologies is equipped with the best latest technology and experienced developers and designers to create mobile website for any client from all over the world.
Mobile devices have inherent limitations and if you are developing mobile websites, keep the limitations of the mobile platform in mind. Though basic technologies for mobile and desktop websites are the same, you must consider the following while developing websites for the mobile platform. These are :
There are thousands of mobile devices in the market with varying screen sizes and low resolutions and a different aspect ratio compared to desktops. Keep the viewport in mind, taking the adaptive and responsive design route to ensure uniformity in looks and to ensure the page fits, regardless of the mobile screen characteristics.
Browser Standards and Technologies
Complicating the issue further is the use of various OS platforms in mobiles and different browsers with different layout engines, some of which may not be standards compliant. Some may lack support for CSS3 and HTML5. A developer needs to keep these factors in mind and also to refrain from using Flash, not supported in iOS. You can refer the email database or online mobile compatibility tables to know browser features and develop websites that load fast and look uniformly good, regardless of the mobile device.